©2019 by Cindy Leow

What Should Your Online Store Name Be?

You have an incredible business. You know it’s going to sell. It’s going to be the next paradox that consumers can’t get enough of. Just when you’re about to chart things out, something hits you. — What am I going to name my business?

When a client approaches me for branding, I always say:

It is vital to have short, medium and long-term planning. But, don’t freak out if things don’t go as planned. That’s an opportunity for you to try new things!

That also goes for your business name. You would want a name that is available to register as a business and also available online so your customers won’t be confused!

As Marty Neumeier writes in The Brand Gap, “The right name can be a brand’s most valuable asset, driving differentiation and speeding acceptance. The wrong name can cost millions… in workarounds and lost income over the lifetime of the brand.”

Once you find that right name to set up your online store, you will never regret it. Here are a few pointers on how to choose your online store name and stands out.

Keep it short and simple


Why are brand names like Nike, KFC, Fred Perry so memorable? Owning a short and simple name is great for many reasons. Domain names should be short, memorable and easy to pronounce.

You got to keep in mind that word-of-mouth advertising is one of the many sources that drive new traffic to your website. You wouldn’t want anyone to have a hard time guessing that one website which uses a French slang as its domain, would you?

It’s never easy to come up with names that fit, but here are a few techniques to get you started:

  • Try a different combination of short words. Especially 2 short words that rhyme or alliterative can be more memorable. E.g. Miu Miu

  • Create a new word, or tweak an existing one. Big brands like Google, Ikea, Kodak have a recognizable name, although they aren’t real words.

  • Be personal, yet relatable — Having a personal touch can help to identify your business on a personal level, although it may not relate to your consumer. Therefore, be clear on your market and what business you are running. E.g. Simon’s Pies, Hans & Brothers.

Consider your online presence

Once you have listed several store name options, it’s time to find out if the domain is available to register. We know that .com domain is the world’s most popular extension. Therefore, it’s great to start to search the store name availability with that. Don’t be disappointed if it’s not available — remember there are other domain extension options that can better represent your business such as .my, .site, or even geographical extensions such as .asia.

Remember of the long-term branding plan that I was saying earlier? You should also consider whether you will be selling on the marketplace such as eBay, Amazon, Lazada on top of your online store. So, it’s better to check the username availability so customers don’t confuse you with another existing business.

Bonus: Don’t forget to check the social media platforms for the store name availability. You’d want your followers to find you on Facebook, Twitter, Instagram and other sites!

Look for inspiration and ideas


It’s never easy to come up with business name ideas. Don’t fret! Step back and give yourself some time to explore fresh ideas. Maybe a business name that inspired by old school classics or pop-culture?


Always remember, inspirations are all around us. Whether it’s from music, conversations, social behaviour or even movies, your next online brand name could just ignite there.

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